Open Innovation Adoption in the South African Timber Construction Sector

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ASOCSA Papers | 2025 | South Africa, open innovation, timber adoption, construction industry

Sanele Enough Msibi, Ferdinand Senam Hassan and Schalk Grobbelaar

DOI: https://doi.org/10.64755/FSPY8297

Keywords: South Africa, Open Innovation, Timber Adoption, Construction Industry


ABSTRACT

PURPOSE

The construction industry faces challenges related to its negative environmental impact and the need for more sustainable construction materials. This study explores open innovation as a model for increasing the adoption of timber construction.

DESIGN / METHODOLOGY / APPROACH

A qualitative approach was employed, combining a literature review with expert interviews. Seventeen studies were analysed, along with the responses of eight industry experts on the benefits/enablers and disadvantages/barriers of open innovation in timber construction.

FINDINGS

Open innovation can accelerate innovation in the timber construction sector by facilitating resource sharing, reducing costs, aligning industry strategy, and promoting stakeholder collaboration. Key drivers include the need to address industry-wide challenges, shared risks and opportunities, and access to funding that supports collaborative research and development. However, several barriers were noted, including mistrust and stakeholder opportunism, reluctance to share knowledge within the industry, and communication difficulties due to misaligned goals.

RESEARCH LIMITATIONS / IMPLICATIONS

The findings of this study are based on a limited number of expert interviews and studies. Future research should expand the sample size and explore case studies of successful open innovation initiatives.

PRACTICAL IMPLICATIONS

Implementing open innovation can enhance competitiveness and sustainability in timber construction.

WHAT IS THE ORIGINAL / VALUE

This study highlights open innovation’s role in advancing timber construction, providing insights for industry stakeholders.